This short article addresses the important issue of address and seeking redress from the Instagram platform owner’s loyal followers. It makes a case for taking the direct approach and in so doing, conforms to how the social media philosophy and practice is applied. And all likes and followers on Instagram acquired through consistency and diligence should remain mostly positive. But of course, there is always room for being objective.
A direct approach is a preferred communications device on the social media platform. A majority of consumers who spend time here like to feel as though they are being thought of intimately. It is as though no-one else in the world mattered.
The platform user should always bear in mind that this is what social media is used for. It may not necessarily be all about marketing and advertising and self-promotion, usually it is the case, but it certainly is all about having a good chat. Social mores today have seen to it that people are no longer talking directly to each other and generally prefer the challenge of reaching out to as many people as possible via their platforms.
Ultimately, it is all about starting a conversation, as the cliché goes. Whether you are able to invite someone in for a cup of tea is another matter altogether. It certainly is nice to be liked. This sense of belonging sets in instantaneously once respondents to direct communications start signaling their ‘likes’ to the platform user.
The perception is that people no longer have the time to strike down a few lines to tell them how they feel about you or your proposal. But the challenge remains yours to keep channels of communication as open as possible.
To this end, you will always find that it is you that is the initiator. You will, however, always get firm responses if your message remains inherently positive. It is also of vital importance that you seriously see yourself as a follower. And in so doing, you need to be an active follower. The term passive resistance, a misnomer otherwise, could not have been more apt in social media circles.
Interestingly, people also like to be told what to do. Oftentimes, they are never sure of themselves. And they can react positively, whether with courage or good sense, when you have passed on a few positive suggestions.
Of course, these need to be practical, sensible and realistic suggestions. They are manageable things that give people the confidence that they can adopt in their own lives. So of course, the challenge is on for you if you are going to be selling a product or service via social media platforms.
But it is fair to say that the marketing and advertising work does get easier and certainly more enjoyable for you once you have established yourself on your Instagram platform. It remains actively visual and, as they say, the proof is always in the pudding.